Strategic Facilitation · BoldEdge LeadershipWhat if your team's best ideas were hiding in the bricks?
LEGO® Serious Play is a facilitated workshop method that unlocks deeper thinking, levels every voice in the room, and surfaces insights that traditional meetings simply cannot reach.
It sounds like play. It works like strategy.
LEGO® Serious Play is a facilitated group workshop method originally developed by the LEGO® Group and grounded in research from psychology, neuroscience, and organizational behavior. Using LEGO® bricks as a thinking tool, participants build physical models that represent their ideas, challenges, and vision.
The result is a conversation no whiteboard session could produce. Richer, more honest, more creative, and more inclusive.
The result is a conversation no whiteboard session could produce. Richer, more honest, more creative, and more inclusive.
Why Leadership Teams Love It
LEGO Serious Play works best when...
🟠 You are exploring a complex challenge with no single right answer
🟠 You need to surface what your team really thinks, not just what they say in meetings
🟠 You want every person in the room to contribute equally, not just the most senior voices
🟠 You are building or refreshing your vision, culture, or strategic direction
🟠 You need to surface what your team really thinks, not just what they say in meetings
🟠 You want every person in the room to contribute equally, not just the most senior voices
🟠 You are building or refreshing your vision, culture, or strategic direction
🟠 You are preparing for a period of growth, change, or transition
🟠 Your team needs to align on values, priorities, or ways of working together
🟠 You want to do something genuinely different for your leadership retreat or annual planning
🟠 Collaboration and co-creation matter more than presenting and debating
What happens in a LEGO Serious Play session?
Every session follows four key steps. The context and topics vary but the process creates the same result every time: deeper conversation, richer ideas, and outcomes the whole team owns.
An important part of designing a successful session is crafting the right questions.
Jaime works with you before the session to design questions tailored to your specific goals.
Here are examples of what teams have explored:
A facilitator who knows what it is like to run a business
Most LEGO Serious Play facilitators come from an HR or psychology background. Jaime comes from the arena. She has built and scaled multiple businesses, advised 300+ companies across industries, and has spent 25+ years understanding what makes leadership teams work and what holds them back.
That context makes every session richer. The questions go deeper. The insights connect to what your business actually needs. And the conversation does not stay in the room — it moves into your work.
That context makes every session richer. The questions go deeper. The insights connect to what your business actually needs. And the conversation does not stay in the room — it moves into your work.
Ready to bring LEGO Serious Play to your team?
Every session is custom designed around your goals, your team, and your challenges. Reach out and Jaime will work with you to design the right experience.
