I grew up in Rock Island, Illinois and moved to Colorado straight out of college to start my career as a Technology Risk Consultant at Arthur Andersen. I thought I'd be a consultant forever. Then I discovered I'd rather build things than advise on them.
So I did. At 23 I led the relocation of an entire manufacturing plant without a roadmap, no precedent, just a team and a deadline. From there I co-founded a B2B print business, ran a boutique consulting practice, and eventually launched Ello Pet Supply, a wholesale distribution company I scaled to seven figures, 22 commissioned sales reps, 4 in-house employees, and 2,500+ independent retailers across the country. In under two years.
Then a single vendor decision wiped out 70% of my revenue overnight. No warning. No safety net. I navigated the wind-down, kept my team as long as I could, and led through the kind of uncertainty that no business book fully prepares you for. It was the hardest thing I've done in business and the most clarifying. I came out the other side knowing exactly what founders need when the playbook disappears.